WAMA is a new ethical fashion brand producing hemp underwear for both men & women, naturally sustainable without compromising on style. Protect nature, impact the world and support hemp in fashion with this Kickstarter campaign from WAMA.
The Benefits of Hemp
The idea of using hemp as a fashion material is still not in the mainstream of even ethical fashion; it is seen as a fabric for old hippies, wrongly associated with marijuana, or regarded as not at all stylish. But hemp is one of, if not THE most sustainable natural fibres, with a huge range of benefits, which include:
- 100% natural
- UV protective
- Soft and comfortable
Every detail from WAMA’s fabric blend to the elastic, labels, patterns and stitching has been developed with the highest quality ethical standards; investing a significant amount of time to perfect every tiny detail. With a simple, yet stylish design, they have created a sumptuous underwear collection to change the perception of hemp clothing for the better, so you can be sure to feel good, do good, and look good too.
Support the WAMA Kickstarter
Pledge now to get your own pair of WAMA hipsters or boxers!
I’ve tried both organic cotton and bamboo underwear, but never hemp until now, and it’s definitely my favourite new ethical fashion fabric. My other half an I love our new WAMA undies (hipsters for me, boxers from him!)! If you’re looking to try something new, be sure to pledge now, and let me know how you get on!
Find out more about Urbanity’s ethical fashion mission here
Ruth @ Urbanity xxx