The fourth and final instalment in my ‘Odes’ Series, this post is dedicated to Hope St Magazine, a contemporary Glagoow-based independent fashion magazine creatively directed by renowned make-up artist and entrepreneur Sara Hill.
My favourite online feature of Hope Street is I-AM, a section dedicated to exploring the lives of creative visionaries, from Amelia Vivash to Anderson Paak (Malibu is my current most-listened to album on Spotify). I love that Hope St authentically includes not those public figures that are simply in the zeitgeist for the purpose of celebrity, but real emerging talents with a true voice.
As much as it is wonderful to be able to download a digital magazine and read it on mobile (with the latest issue Hope St only £3.50), I believe that there is nothing nicer than a solid print issue to physically flick through. When it comes to the print version of this biannual fashion journal, the editorials are simply stunning on silk paper; the colours really pop. Hope St has an incredible reach, with stockists all over the world and an impress circulation despite its humble roots in Glasgow. It just goes to show that the Scottish fashion industry is growing beyond its roots and spreading its influence globally as well as locally.
“Hope St is an independent fashion and culture magazine that wishes to transcend the confines of a traditional fashion publication. We will heighten the mind while pleasing the eye with our rich visual aesthetic and our strong editorial voice. Celebrating the established and highlighting the new, we will combine luxury with an anarchic spirit creating the most innovative fashion and culture publication worldwide. Never one to take itself too seriously, hope st will educate with our tongues firmly planted in our cheek.
Celebrating the unique — and even unconventional — we merge the worlds of youth and street culture with high-end luxury brands. Seeking creative innovation and authenticity, hope st will strive to inspire, provoke, excite and refresh. With a passion for showcasing the unseen and the undone we hope to encourage a cross-cultural discourse. Through our powerful and inventive editorial content we aim to stimulate our readers, and with an obsession to nurture our dynamic ideas we wish to create an indispensable style guide as well and an exciting cultural reference. Our mob of exceptional hopest contributors are some of the most innovative in the industry, aiming to provide our loyal readers with our honest and inspirational visual storytelling and illuminating written content.”