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I’m so excited to finally share with you the backstage images taken by the wonderful Edinburgh fashion photographer Ellie Morag at Coburg House from my charity event #MINDFRAME, a showcase of Scottish fashion and art presented by the Scottish Design Exchange in aid of one of Scotland’s largest mental health charities, Penumbra. Find out more about the event below!

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About the event

Mindframe was a catwalk showcase of unique clothing from Scottish fashion designers, a drinks reception and an exhibition and sale of original art on canvas by local painters and illustrators, that a selection of artists responded to the question: “What does mental health mean to you” using their own style. It was an unexpected success and so much fun! Best of all, I am thrilled to announce that from ticket sales, donations and we raised around £1000 for Penumbra, a cause very close to my heart.

Firstly, I just want to say a HUGE thank you to the following:

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About Penumbra

Penumbra is a charity based all over Scotland that constantly pushes for positive mental health action for all. Their work is based on the following core values:

  • People can, and do, recover from mental ill health
  • People have equal human value regardless of their situation or ability and have the right to dignity, respect, privacy and choice
  • People should be enabled to exercise control over their lives by means of real choice and participation and should be free from stigma and discrimination
  • Penumbra’s services should provide person-centred support on an ordinary and inclusive basis wherever possible.

Their current Strategic Plan identifies five key aims to help achieve this inspiring vision:

Recovery | To ensure that all mental health services and activities are hopeful, personalised and recovery focused.
People | To ensure a highly valued, skilled and involved workforce.
Innovation | To develop, support and provide innovative responses that; promote recovery, social inclusion and citizenship for people with mental health problems.
Influence | To promote mental health and wellbeing in communities by influencing; policymakers, funders and others.
Improvement | To ensure quality and continuous improvement in all business processes to achieve our mission.

Find out more at http://www.penumbra.org.uk

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About the Scottish Design Exchange

The Scottish Design Exchange is a not-for-profit shop in Ocean Terminal, Edinburgh, set up to help Scotland-based artists and designers experience a fair retail model. In the shop, Scottish fashion designers, artists, textile and jewellery designers, book publishers, photographers, musicians and product manufacturers work together to share the costs involved in running a busy store.

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Artists (click to learn more!)

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Fashion designers (click to learn more!)

Models (click to learn more!)

Makeup artists (click to learn more!)

About the photographer

Ellie Morag is a freelance fashion photographer based in Edinburgh. She shoots incredible portraits, lookbooks, fashion editorials, model portfolios, brand campaigns, behind the scenes stills, products and events. With a great love for photojournalism, her style falls somewhere between documentary and portrait photography, and she works with the utmost passion and professionalism.

About Coburg House

Coburg House is a thriving hub of artists, designers and makers in the heart of Leith, Edinburgh. This former granary has housed studios for over 10 years now and is home to a dynamic creative community with a well-established reputation for excellence. My day job is actually managing the shop and gallery space as well as press and marketing for Coburg House art studios!

Ruth @ Urbanity xxx

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