Edinburgh Blogger Conference

edinburgh-blogger-conferenceLast week I had the opportunity to take part in the panel discussions at the very first Edinburgh Blogger Conference. I’d never been to a conference before, let alone been a speaker at one, and such a niche event filled with such enthusiastic and inspiring people was the ideal chance to experience it all for the first time.

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What Do Bots Mean For Fashion?

urbanity-flatlay

One thing you may not know about me is that I’m a total fashion marketing nerd, although not at all a techy type. From the history of print advertising to exciting new developments in digital content, the world of marketing is fascinating to me, despite its sinister stereotype. A huge new digital marketing trend is bots, which, as the computer boffins predict, are the new ads. And I want to know, what does this mean for the fashion industry?

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Scottish Fashion Matters, And Here’s Why

irina-gusakova

My biggest bug bare is that the ‘UK fashion industry’ is basically just the London fashion industry. All the media attention and government investment goes straight to the capital. All the events happen in London, even the Scottish Fashion Awards. All the talented Scottish graduates from amazing fashion courses in Scotland move to London because ‘there’s no jobs here’, but if everyone leaves, how can we create those jobs? Β Read on to see the 5 reasons why I think Scottish Fashion is vitally important and should be celebrated and invested in.

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Christopher Raeburn: The Ultimate Luxury Sustainable Fashion Label

christopher-raeburn

Christopher RΓ¦burn is a luxury fashion label that prioritizes the three R’s – Reduced, Remade, Recycled – without compromising on style. To celebrate studio Raeburn’s striking Spring/Summer 18 collection shown this month at London Fashion Week Men’s, I looked back on his past projects and collaborations and explored the various ways that the British designer is championing sustainable fashion.

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