ASOS Africa Review

I’ve been meaning to write a review of my wonderful ASOS Africa dress for ages, so here it is! ASOS Africa is an ongoing fashion collection from a collaboration between the online retailer and clothing manufacturer Soko, available here. It is full of bold silouhettes, bright colours and eye-catching prints, reflecting tribal tradition but with a modern twist. The range is manufactured in Kenya where “each piece is made under fair-trade principles using local craftsmanship”. 



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LOVE Fashion Event

On Sunday night, gaggles of Aberdeen fashionistas gathered at The Music Hall for Trend and Premiere Production’s LOVE Fashion Event; an evening of catwalk presentations from local, independent boutiques and big name brands, as well as dance and music performances, all supporting charity Friends of Anchor. All photos are taken by the lovely Mairi Lowe, blogger at


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The Aberdeen Fashion Game

As an Edinburgh resident working in retail, moving to The Granite City to study fashion at university was a big change. It’s interesting to compare the different street style looks, shopping opportunities, and attitudes towards clothing here.
I thought it would be good to talk with some girls from my Fashion Management course about their personal style and thoughts about Aberdeen compared to their home towns.


Fashion Films

Photo courtesy of Pinterest

A quick post tonight inspired by an article I read earlier about the greatest, latest Fashion Films on Business Of Fashion. You can read the full article here, but keep scrolling and click read more to watch my favourites from Kenzo, Miu Miu, Gucci and Alexander Wang. They’re a real visual treat to watch!


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Style by the Sea: Scottish Design Exchange

Ocean Terminal, a shopping centre in Leith by the sea, is what some may describe as a lifeless, generic mall, filled with chain restaurants, coffee giants, tacky stalls and high street shops. As someone who has worked there in two instances, I can agree to some extent, but in recent times, the clever people at the centre have been rejuvenating their reputation. By welcoming local creative talent to showcase and sell their products in various retail formats, Ocean Terminal has turned itself into a bustling design hub.


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