Why I Can’t Stand Capsule Wardrobes

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Capsule wardrobes are EVERYWHERE in the blogosphere and ethical fashion community right now. If you don’t know what one is, a capsule wardrobe is a very minimalized collection of clothing you own and love, rather than a closet full of crap you never wear. It works so well for so many people, and I can certainly see the benefits as an ex fast fashion addict and still a complete shopaholic. However, the method simply doesn’t work for me. Here’s why…

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BOXPARK Shoreditch: Top 10 London Pop-Up Shops

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Effortlessly fusing the concepts of the modern street food market and the pop-up retail mall, Boxpark stands proudly in the heart of London’s Shoreditch to deliver a community of brands specialising in independent fashion and food. Boxpark was the world’s first pop-up shopping centre, that has revolutionised the London retail experience. Read on to discover my top 10 pop-up picks from Boxpark Shoreditch.

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Edinburgh Blogger Conference

edinburgh-blogger-conferenceLast week I had the opportunity to take part in the panel discussions at the very first Edinburgh Blogger Conference. I’d never been to a conference before, let alone been a speaker at one, and such a niche event filled with such enthusiastic and inspiring people was the ideal chance to experience it all for the first time.

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What Do Bots Mean For Fashion?

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One thing you may not know about me is that I’m a total fashion marketing nerd, although not at all a techy type. From the history of print advertising to exciting new developments in digital content, the world of marketing is fascinating to me, despite its sinister stereotype. A huge new digital marketing trend is bots, which, as the computer boffins predict, are the new ads. And I want to know, what does this mean for the fashion industry?

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