What the hell does ‘ethical fashion’, the industry’s latest buzzword, and the main focus of my blog and career, even mean? I decided, after getting asked asked this question by friends, family, readers, colleagues and customers multiple times, to explore and explain the subject a little more. I am by no means an expert nor a perfect example of an ethical fashion blogger or eco-friendly shopper (I’m a shopping addict on a student budget!), but sustainable apparel is a subject I’m becoming more and more interested in as time goes by.
These joyful images are from the fair-trade and sustainable Peter Jensen x People Tree Collection (available here). I hope this post helps to shed a little more light on the somewhat overwhelming category of ethical fashion.