Here is an interview I did with Creative Brew, a new website based in Glasgow showcasing the work of local creatives, innovators and entrepreneurs
“For fashion blogger Ruth MacGilp, following your creative passions is crucial. Ever since she was a young girl, Ruth has channeled her love of fashion into everything she does.
From choosing to study fashion at university and setting up her own fashion blog, to playing a crucial role in the Edinburgh-based Scottish Design Exchange, Ruth has utilised every opportunity to carve out a career in the industry she adores.
Here, Ruth discusses her professional career so far, her zeal for fashion blogging and how the innovative Edinburgh-based Scottish Design Exchange has offered her a myriad of exciting opportunities.
Currently I’m studying a BA in Fashion Communication with Heriot Watt University, at the School of Textiles and Design in Galashiels.
Have you always had a love of fashion?
Since I was very young I’ve loved dressing up. For me, fashion is fantasy, it’s all about experimenting with visual identity.
My Grandma was a dressmaker and taught me to sew, and in my teens I became addicted to reading glossy magazines and blogs. Biographies of legendary fashion designers and subscriptions to Vogue were always on my Christmas list!
You’re a fashion blogger yourself, so do you have any tips for those writers just starting out?
Urbanity has been running for a year and a half now, and its been pretty much non-stop. I would advise any new bloggers that if you want to be successful, you truly have to put the hours in.
Other than a few bits of advice, like do a coding course, go to networking events and post regularly on social media, the rest is up to you.
A personal blog is a totally unique entity; choose a niche, stick to your guns and focus on producing quality content.
What do you enjoy about blogging?
I use my blog as a portfolio of sorts. It’s a visual documentation of many different parts of my life and my career. It’s a platform for me to promote what I’m truly passionate about, like supporting local fashion brands and encouraging mental health recovery.
What bloggers have you got your eye on at the moment?
How did you get involved with the Scottish Design Exchange and what makes it so important to the contemporary design scene?