London Fashion Week Festival

Many bloggers, myself included, have the tendency to sugarcoat less than perfect experiences with brands in an attempt to maintain a PR-friendly image. But I’m going to be totally honest with you about my day at London Fashion Week Festival 2017, the newly revamped and relocated London Fashion Weekend. It kinda sucked. 
(Stay with me, its not all doom and gloom…)


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The Stockholm Fashion List

Just before Christmas I was lucky enough to visit one of my dream destinations, Stockholm, Sweden’s capital, and I totally fell in love with the design-centric physique of the city, from interior design and architecture to the chic, minimalist street style. I managed to visit a few cult Swedish fashion stores like Weekday, Cos and Acne, and discovered a cool indie designer boutique too. Read on to see the shops to visit while you’re in Stockholm. You’re in for a very stylish treat.


I wasn’t planning on spending much money on my travels, as everyone knows Scandinavia can be ludicrously expensive, but Weekday, on of my favourite high street stores that haven’t made it to the UK yet, had a mega sale on so I picked up some Cheap Monday high-waisted black skinny jeans (in a rarely found 34 inch leg!) and a simple burgundy bralet. Weekday basic underwear is a total must-have, the only lingerie I’ve tried that’s both sexy and super comfortable.


Fun-loving fashion retailer Monki, which is owned by another Swedish success story: H&M, is the perfect place for an affordable, fashion-forward pick-me-up. What I love are the store designs, each one totally unique and out of this world.

Acne Studios

The fairy godmother of cool-girl style, Acne Studios, has a beautiful concept store in Stockholm. With an extensive denim collection as per their speciality, as well as new season collections from the classic to the crazy, I pretty much drooled over everything. 


With cool vintage-style interiors, supremely well-dressed staff and excellent music taste, Grandpa, on the hipster island of Sodermalm, is the ultimate lifestyle store. Think Urban Outfitters, but with higher quality products and more of an indie vibe.


Cos is the ultimate retail experience if you love minimalist, modern silhouettes and styles and an interior full of clean lines, geometric shapes and easy-to-shop rails of beautiful and functional clothing. What stands out is that there seems to be no predominant trends and fads being followed, simply flattering garments for any age, gender or size.

Aspire by Choke

I randomly wondered into a newly refurbished boutique in a shopping mall and discovered a brand that clicked with all my values and preferences. Aspire by Choke creates cleverly constructed womenswear in lightweight fabrics and a simple colour palette of black, white and grey. I spoke extensively to the fashion designer who had so much passion for his work, which combines Scandinavian and Asian design fusion.

Other cool fashion brands and stores in Stockholm:

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A Swedish Christmas: Top 10 Things to do in Stockholm

Yesterday I returned home for Christmas after a week away in Stockholm, and I thought its definitely worth a blog post, as it was truly one of my favourite ever travel experiences, and certainly the most chic and design-fuelled. Jack and I hopped over to Sweden via Amsterdam to visit his sister and explore a new city, with a proper white Christmas! Read on to find out my Top Ten things to do in Stockholm.

1. Have a Hygge time

On the plane I read The Little Book of Hygge: The Danish Way to Live Well by Meik Wiking, and was totally engrossed in this newly fashionable but long-worshipped Scandinavian tradition of Hygge (pronounced hoo-ga). Its all about living in the moment, sharing special memories with loved ones, lighting candles and getting cosy by the fire after a day out in the cold.

2. Feast on Fica

Now this is my favourite Swedish pastime- fica means to take coffee and cake (usually a cinnamon or cardamon bun, or saffron bun at Christmas) at regular breaks throughout the day, even in the office at work! Every little cafe in the city serves fresh buns and super-strong coffee, its practically a necessity.

3. Explore the Nature

Whats really fab about Stockholm is that breathtaking natural landscapes are just minutes away from the bustling city. We visited a gorgeous nature reserve with a solid frozen lake, and a world heritage site cemetery full of the tallest trees I’ve ever seen. Plus, huge expanses of water are only ever round the corner, as the city actually consists of several little islands connected by beautiful bridges.

4. Use Public Transport

A seemingly boring one, but for around £30 you get a weeks worth of seamless bus, train, subway and tram travel loaded onto an easy access card, and that’ll take you to every corner of Stockholm. The added bonus is, each metro station has some kind of art installation to keep commuters entertained, its a really nice touch.

5. Enjoy the Architecture

Some recommendations for you if you’re an architecture nerd like me: The city hall and the royal palace; simply stunning and totally instagram-ready. Many of the buildings are super-sleek and modern, while in contrast residential homes are adorable like little dolls houses, and in the old town Gamla Stan, its like going back in a time machine!

6. Indulge in Minimalist Design

Wearing my fluffy leopard print coat the whole wee with my bright blue hair, I totally stood out amongst the immaculately well-dressed minimalist locals. Check out the chic street style in SoFo and shop at Weekday, Monki and Acne.
7. Play in the Snow

Nuff said! Bring out your inner child 🙂
8. Learn the Language

I’ve become totally obsessed with the free mobile app Duolingo, which is a great resource for beginners wanting to learn any language. Swedish is pretty hard to pick up on but if you learn the basics everything starts to make sense! I like that ‘tack’ is both please and thank you!

9. Visit the Museums

If I’d had more time I would have visited all of the wonderful museums in Stockholm, clearly a design-led city, but only had time for two. I would definitely recommend ArkDes at the Modern Museet, with reliant exhibitions about architecture and contemporary design, and The Swedish History Museum, which is totally mind-blowing; I learnt so much that I didn’t know about the past of this really fascinating nation.

10. Make a Gingerbread house

Speaking of the modern museum, while we were there a gingerbread house, or ‘Pepparkakshus’ making competition took place, with insane creations made from all things edible. Totally inspired me to get home and get baking, although I know my attempts would never match up to these wonders! If you have any good recipes/instructions for gingerbread houses, do let me know in the comments! Have a wonderful Christmas!
Ruth @ Urbanity xxx

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City Break Outfit Diary

I’ve just returned from a wonderful long weekend (the best kind of weekend!) away in London and Manchester with my boyfriend for his 21st birthday, and thought I’d tell my lovely readers all about it through the medium of outfit photos, because for me, looking back at what I wear is usually the best way to remember things! 

Most of them feature my new favourite jacket, a pale pink/nude coloured duster coat, a shameless panic purchase from Primark. I adore long length coats, and own similar styles in grey black and navy, but I decided to splash out on colour to match my pink hair, and make more of a statement at London Fashion Week

Despite the rain and cloudy skies, I loved standing out from the sea of black in my pastel colours, paired with a metallic silver jumpsuit, classic ankle boots and a bright red lip.

I used to visit London a lot as I lived close by in Birmingham, but I haven’t been since the summer of 2015 (you can see my London outfit diary from last year here!) so it was great to walk the streets again. We decided to play it fancy and visit Buckingham Palace, window shop at Harrods and Harvey Nichols, explore Kensington and Chelsea, before heading to the city centre for a much needed slap up meal, and shopping for guitars (Jack is a full-time musician and self-confessed guitar shopping addict) on world famous music boulevard Denmark Street. Finally, it was time to join the buzz of London Fashion Week, which was a dream come true, and I already can’t wait until next year! My outfit consisted of a simple silver playsuit courtesy of Primark, the aforementioned duster coat, River Island black faux suede heeled ankle boots, a dark grey roll neck jumper, and a brown leather handbag, both form Zara.

Next we got the bus up to Manchester, Jack’s hometown, to stay with some family friends and explore the city. On the first day we shopped at vintage fashion meccas We are Cow and Affleck’s Palace, ate at cereal killer cafe Black Milk, and saw the sights around the Northern Quarter. I wore a marl grey t-shirt from Monki, ripped blue mom jeans from TTYA at ASOS, and Rita Ora x Adidas trainers.  On the second day I wore a ribbed black jersey dress over a white cropped t-shirt, with the duster coat again of course! We had been out the night before to see Jack perform at a local gig, so we took it slow with delicious brunch from Night and Day in the morning and ten pin bowling with the family in the afternoon. Overall it was a wonderful 3 days and I can’t wait to return to London and Manchester again for more adventures!

Ruth @ Urbanity xxx

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