Scottish Brands

I Dream Of Shapes

Last Thursday I had the absolute pleasure of taking part in a new photoshoot for fashion brand I Dream Of Shapes, which is soon to launch in Edinburgh. The idea was to get together some wonderful local Bloggers (Cera Kamonji, Jennifer Brownlie, Katie Williams, Emily Campbell, Kimberley Grahame and Sophie Middleton) to model these beautiful bespoke designs and show a whole range of body shapes and personalities! I hope you enjoy the photos as much as I enjoyed the event (and completely fell in love with these super-high waisted trousers)! Big thank you to Lucie for organising this <3

Photographer: James Keyte
Ruth @ Urbanity xxx
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SDX Fashion Bloggers Event

Today’s ramblings are long overdue; a post all about the Fashion Bloggers event I organised for The Scottish Design Exchange. I want to thank all the lovely Scottish bloggers that came along, and those who took pictures and notes, I salute you! Here are some more great write-ups of the event by Twenty Something City and DIY ShopaholicThe photos throughout this post were taken by my wonderful best friend Skye Lyon (you can check out her work at but you can see more snaps from my project on the SDX Fashion Instagram, just click here!

I was thrilled to see blogging duo Wardrobe Conversations on the night, and I adore this picture of the girls trying on some gorgeous headwear by Kitsch Me Vintage. Each piece is designed and made by hand in Scotland by the talented Michelle Watson, who even makes the mannequin heads herself too!

I think what made the event such a success for me (apart from the lovely lot buying some of our products of course!) was getting the chance to network with the guests (pictured here is me with Alice Cruickshank from Twenty Something City) and talk passionately about what we are all about. The team has worked so hard on this project so it was fantastic to get the feedback we deserve! You can find out more about SDX here.

Here are Edinburgh blogging babes Louise (from Little Things) and Kate (from Northern Bliss) checking out the fashion line Distortia, by Joey Cheng, which consists of colourful crochet tops (perfect for festivals!), two-tone crop tops and kaleidoscopic bomber jackets.

I want to say a big thank you as well to Sarah (Urbanity’s co-founder!) for being an excellent barmaid and of course to Jack ( entertaining us all with mellow acoustic guitar. 

Fashionistas, keep your eyes peeled for more exciting events!
Ruth @ Urbanity xxx

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Style by the Sea

Ocean Terminal, a shopping centre in Leith by the sea, is what some may describe as a lifeless, generic mall, filled with chain restaurants, coffee giants, tacky stalls and high street shops. As someone who has worked there in two instances, I can agree to some extent, but in recent times, the clever people at the centre have been rejuvenating their reputation. By welcoming local creative talent to showcase and sell their products in various retail formats, Ocean Terminal has turned itself into a bustling design hub.

I blogged a little while back about Scotland Redesigned: Limited Edition, and about the opening of the Scottish Design Exchange, but after visiting on Saturday, I was taken aback by not only the amazing storefront, interior and huge range of products at Scottish Design Exchange, but also the presence of other new concept stores, like The Facility (a small showcase of local bespoke products and a fashion and textile maker’s workspace) and Limitless Scotland (a shop filled to the brim with gorgeous gifts from brands based up north).

I spoke with the lovely staff at Scottish Design Exchange, who despite dealing with busy Chrsitmas shopping crowds, took the time to talk to me about the store and all it’s exciting projects, such as a gallery open to the public upstairs, art workshops, fashion shows (one of which was happening there and then-sky high models with glittery hair and stylish outfits strutted about getting their make-up done inshore preparing for the main event downstairs!), blogger events, launch parties, and even local maker’s workspaces in refurbished shipping containers! You can donate to DOK artist space project and support local talent here, and check out future events like free make-overs in November here. I also love this blog post by Katie Williams about the store- she talks about the amazing products on offer, which were so tempting I ended up doing half my present-shopping there! My favourite brands were Sara Hill (who as a matter of fact is the ONLY original Scottish make-up brand, and all here products are CRUELTY FREE!), Ingingerness (quirky gifts designed by Donna Strachan who I adore!), and fashion designers Nicci N, C Watson, Miscke Lingerie, Lizzi O and Birds of Prayer. What’s more, the whole space is adorned with art, whether that be up cycled furniture, unique displays or simply stunning paintings. If you’re in the city this winter, it’s definitely worth checking out!

Ruth @ Urbanity xxx

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Edinburgh International Fashion Festival (EIFF)

 Today marks the beginning of a long weekend of exciting happenings as part the Edinburgh International Fashion Festival (EIFF). For the fourth successful year running, Jonathan and Anna Freemantle, founders of the festival, are celebrating fashion talent and legacy by curating several events in various venues around the city, all open to the public and absolutely free!


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Kakao by K: Scandinavian Style on Thistle Street

Thistle Street in Edinburgh is a hidden gem of the city; full of independent fashion boutiques, cafes and stunning architecture. Amongst this treasure trove lies Kakao by K, a Scandinavian store selling minimalist designs and gorgeous handmade jewellery. Click here to shop online!


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