An Ode to Feroce Magazine

Daina Renton is a bloody creative genius. Quite literally bloody when it comes to some of the more witchy and vampiric fashion shoots we’ve done together. Daina Renton, the fabulous female joker, creatively directs and expertly curates Edinburgh-based Feroce Magazine, my new favourite fashion magazine, unlike any other. Feroce comes out twice a month in print and digital, filled to the brim with editorial campaigns from the world’s most innovative fashion photographers, stylists, make up artists and models. Read on to find out why I love Feroce magazine so bloody much….


An Ode to Hope Street Magazine

The fourth an final instalment in my ‘Odes’ Series, this post is dedicated to Hope St Magazine, a contemporary Glagoow-based independent fashion magazine creatively directed by renowned make-up artists and entrepreneur Sara Hill.


My favourite online feature of Hope Street is I-AM, a section dedicated to exploring the lives of creative visionaries, from Amelia Vivash to Anderson Paak (Malibu is my current most-listened to album on Spotify). I love that Hope St authentically includes not those public figures that are simply in the zeitgeist for the purpose of celebrity, but real emerging talents with a true voice. 
As much as it is wonderful to be able to download a digital magazine and read it on mobile (with the latest issue Hope St only £3.50), I believe that there is nothing nicer than a solid print issue to physically flick through. When it comes to the print version of this biannual fashion journal, the editorials are simply stunning on silk paper; the colours really pop. Hope St has an incredible reach, with stockists all over the world and an impress circulation despite its humble roots in Glasgow. It just goes to show that the Scottish fashion industry is growing beyond its roots and spreading its influence globally as well as locally.


“Hope St is an inde­pend­ent fash­ion and cul­ture magazine that wishes to tran­scend the con­fines of a tra­di­tion­al fash­ion pub­lic­a­tion. We will heighten the mind while pleas­ing the eye with our rich visu­al aes­thet­ic and our strong edit­or­i­al voice. Cel­eb­rat­ing the estab­lished and high­light­ing the new, we will com­bine lux­ury with an anarch­ic spir­it cre­at­ing the most innov­at­ive fash­ion and cul­ture pub­lic­a­tion world­wide. Nev­er one to take itself too ser­i­ously, hope st will edu­cate with our tongues firmly planted in our cheek. 
Cel­eb­rat­ing the unique — and even uncon­ven­tion­al — we merge the worlds of youth and street cul­ture with high-end lux­ury brands. Seek­ing cre­at­ive innov­a­tion and authen­ti­city, hope st will strive to inspire, pro­voke, excite and refresh. With a pas­sion for show­cas­ing the unseen and the undone we hope to encour­age a cross-cul­tur­al dis­course. Through our power­ful and invent­ive edit­or­i­al con­tent we aim to stim­u­late our read­ers, and with an obses­sion to nur­ture our dynam­ic ideas we wish to cre­ate an indis­pens­able style guide as well and an excit­ing cul­tur­al ref­er­ence. Our mob of excep­tion­al hopest con­trib­ut­ors are some of the most innov­at­ive in the industry, aim­ing to provide our loy­al read­ers with our hon­est and inspir­a­tion­al visu­al storytelling and illu­min­at­ing writ­ten con­tent.”
Ruth @ Urbanity xxx
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An Ode to Boom Saloon

Photo by David N. Anderson

On Thursday night I went to a party at St Stephens church in Stockbridge. There was a DJ booth at the organ and the altar was filled with magazines and balloons. The pews were filled with creatives from around Edinburgh and beyond, drinking Brewgooder Clean Water Lager and munching on macaroni pies and cinnamon swirls from Twelve Triangles. In place of the priest and the preacher were Rachel and Jamie, creators of Boom Saloon, a new Edinburgh-based monthly editorial magazine (although that word sounds frivolous, I would call it an exhibition in print form, a scrapbook of creativity perhaps). 

As one of Boom Saloon’s kickstarter backers (you can watch the amazing Kickstarter campaign video here, produced by Campfire), I received a boom badge, t-shirt, bag, and of course Issue 001 of the magazine. The next day I immediately devoured its content and instantly fell in love. As a fashion communication student, every page inspired a new way of looking at print media, from the unconventional front cover to the juxtaposition of images in double page spreads. The articles are totally engrossing, full of rich ideas from emerging opinionists. 

Photo by David N. Anderson

Boom Saloon is:

“A magazine to reshape the creative landscape, championing talent of all forms in a movement for good.”

What does this mean? The magazine covers a huge range of cultural issues from contributors from around the world all from various backgrounds; Boom Saloon does not discriminate.

What’s more the team work on different social project with each issue. The first project, supporting underprivileged youth in Muirhouse, is already underway, with Boom Saloon’s creators working with the local community.

The launch night was a brilliant spectacle, and full of familiar faces like photographer Ellie Morag and Counterpoint zine editors Sam Bradley and Bethany Thompson. But whats more exciting than any party is the bright future of this enterprise, and I can’t wait to see whats in store. Check it out for yourself here!

‘Odes’ is my new monthly blog post series focussing on celebrating exceptional creative publications that I admire and aspire to, for their gripping journalism, beautiful photography, inspiring layouts and fascinating online features. Have you read my other ‘odes’ yet? 
An Ode to The Gentlewoman

Ruth @ Urbanity xxx
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An Ode to Man Repeller

Leandra Medine has got to be one of my favourite fashion icons. Her eclectic personal style inspires women young and old to push the boundaries of fashion, experiment with prints, colours, textures and shapes, and encourages them to truly encapsulate the mindset of the man repeller; a woman who gives zero fucks what the opposite sex think of her clothing; she dresses for herself and no one else. Whats more, her journalistic empire has given a refreshing insight into the so-called ‘elite’ fashion industry, bringing an authentic sense of personality to her writing. Together with her team of total girl-bosses, Leandra has built a community of strong, independent fashion-forward thinkers. And thats why I’m dedicating this blog post to Man Repeller, a fashion blog with a difference.

In the true spirit of Man Repeller, I decided to compile my favourite MR moments that have inspired me to stop giving a fuck, some are taken from their brilliant ‘Grown-Ass Woman Month” section. From unpopular opinions on the industry and accessible feminism, to truly experimental style and total body positivity, the writers are unapologetically silly, serious and sensational all at once.

Confessions of Neurotic Hypochondriac

How I Finally Learned to be Content

This is Why You Feel Like an Imposter

I Hate Being On My Phone All the Time

What Makes Someone a Fashion Legend?

What It’s Like to Leave the Fashion Industry

Enjoy reading! And check out last month’s Ode to The Gentlewoman!

Ruth @ Urbanity xxx

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An Ode to The Gentlewoman

Welcome to my new monthly blog series, ‘An Ode to…’ where I will be shamelessly confessing my love as a proud fashion nerd to my favourite publications, whether that be books, magazines, journals, zines, look books, websites, or of course blogs, in an attempt to inform and inspire, but also just because I’m a gushing super-fan of far too many things and they need an outlet. 

Firstly I’ve decided to dedicate a post to The Gentlewoman magazine, and more importantly, Penny Martin, its Editor-in-Chief and founder. I first came across this wonderful publication whilst researching for a project during my fashion management course at Robert Gordon University, and after attending the PaisleyMake Design Festival a few weeks ago, I was inspired to delve deep yet again into the world of The Gentlewoman after an incredible talk by Penny Martin herself at Paisley Abbey.


The Gentlewoman began as a female equivalent (or more alternative) to Fantastic Man magazine, a chic bi-annual contemporary mens magazine, in 2009. The idea was to create an intelligent, editorial journal with wit, charm and affection, documenting the stories of brilliant women of purpose and strength: “The Gentlewoman celebrates modern women of style and purpose. Its fabulous biannual magazine offers a fresh and intelligent perspective on fashion that’s focused on personal style – the way women actually look, think and dress. Featuring ambitious journalism and photography of the highest quality, it showcases inspirational women through its distinctive combination of glamour, personality and warmth.”

The main message Scottish-born Penny Martin wants to convey is non-conformity. Unlike traditional glossy fashion magazines, The Gentlewoman presents a new generation of modern women, who are not simply slaves to shoe shopping and obsessed with endless consumption. The reader in mind is intelligent and affectionate; she cares about personality over looks, and she wants a two-way conversation, not just inaccessible products being thrown at her from the pages. The magazine does this by presenting editorial portraiture on nearly every page, creating a dialogue and in-depth, under the covers view to classic celebrity culture. Independent contributor-ship and bold journalism creates the sort of conversations that happen between women when men aren’t in the room; a truly authentic style of writing. 
I adore the simple, minimalist magazine layout with lots of white space and bold text, the stunning black-and-white photography (often capturing beautiful candid moments and close-up details), and the humourous warmth of the evolved captions that emulate the style of vintage Vogue. 
Overall, I think I just love the timelessness of The Gentlewoman. Its a classic coffee table read that transcends seasons and is genuinely a beautiful object in itself. As Penny said, paper and ink are luxury materials, so we must celebrate the world of print in our increasingly digital world. 
Ruth @ Urbanity xxx




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