One thing you may not know about me is that I’m a total fashion marketing nerd, although not at all a techy type. From the history of print advertising to exciting new developments in digital content, the world of marketing is fascinating to me, despite its sinister stereotype. A huge new digital marketing trend is bots, which, as the computer boffins predict, are the new ads. And I want to know, what does this mean for the fashion industry?
I’ve been blogging about fashion on Urbanity for over 2 years now, and on other platforms for around 4 years, and during that time many people have asked me for tips, tricks and advice on how to start and maintain a blog. Here I’ve compiled the key advice to get you started with a fashion blog, and more importantly how to keep it up and make it successful
In just a couple of days, I am moving to London for 2 months for an editorial internship at Show Studio. I am so excited to work with such an innovative and exciting company, but I’m also nervous because, its high, and, well, what the hell am I going to wear! A (poor student) girl can dream…so what better than a wishlist? Here I’ve pulled together a collection of clothes, shoes and accessories ready for a Summer in London!
N.B. If you’re thinking – wait, I though Ruth had short ice blonde hair not long curly pink hair – this is an old photo from August 2016 by Jasmin Bauer from A Couple of Photos, it was the most summery blog photo I could find! I hope you enjoy this post!
Back in 2015 I was lucky enough to recieve a crash course in fashion PR from Tom Handley, fashion industry expert renowned professor at Parsons School of Design in New York City as part of the Fashion Communication and Promotion short course run by Central St Martins. His golden nuggets of advice have stuck with me ever since, so when Tom approached me I was honoured to interview him all about his career, albeit over a fuzzy Skype call. Read more to see the a video of our wonderful chat and some highlights I’ve picked out for any aspiring fashion business bosses.
I was lucky enough to travel to Bologna, Italy for a long weekend last month with my boyfriend Jack, for sunshine, music and lots of pizza. Read on to find out what we got up to… (more…)