Ethical Fashion

Yellow Bubble: Summer Knitwear, Scottish Fashion and Shopping Small

Yellow Bubble is an Edinburgh based knitwear brand run by Jenny McCraw, a fellow Herald Fashion Awards 2016 winner and one of my favourite memebrs of my fashion department at The Scottish Design Exchange. The label has just receaslesed the new Spring/Summer collection, aand I was lucky enough to preview it in the Abbeyhill studio last week to chat with Jenny herself. Love this image from the new lookbook, photographed by Erica Von Stein, all the 1970s vibes! Read on to see our interview all about Scottish fashion, summer knitwear and shopping small…

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Fashion Revolution Edinburgh with Colour Elements

I support Fashion Revolution because despite numerous disasters that exemplify the state of the fashion industry, change is still far too slow and we can only make progress with a united movement. Its brilliant to see the project gain momentum here in Scotland as well as worldwide. I think Edinburgh is the perfect place for a Fashion Revolution event because we have a thriving creative community that really cares about ethics. The fashion industry here is growing and as it grows, each step of the way we need to consider sustainability as the number one priority.

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What Does Ethical Fashion Even Mean?

Peter Jensen x People Tree

 

What the hell does ‘ethical fashion’, the industry’s latest buzzword, and the main focus of my blog and career, even mean? I decided, after getting asked asked this question by friends, family, readers, colleagues and customers multiple times, to explore and explain the subject a little more. I am by no means an expert nor a perfect example of an ethical fashion blogger or eco-friendly shopper  (I’m a shopping addict on a student budget!), but sustainable apparel is a subject I’m becoming more and more interested in as time goes by. 
 
These joyful images are from the fair-trade and sustainable Peter Jensen x People Tree Collection (available here). I hope this post helps to shed a little more light on the somewhat overwhelming category of ethical fashion.

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Charity Fashion Takeover

 

Last week I spent a brilliant day at Barnardos in Stockbridge in a charity fashion collaboration. My challenge was to recreate some London Fashion Week street style looks using only garments and accessories available at the retail store. I am passionate about ethical shopping, and what better way to do it than supporting a good cause too. This outfit was inspired by an Alexa Chung street style look, and we managed to recreate it with items all costing £20 and under! Read on to see the other looks we created using quality pre-loved fashion.

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Killer Cotton

 

The devastating impact of the cotton supply chain that dominates much of the textiles industry is often brushed under the carpet. Luxury or mass-market, this natural fibre has been exploited to the point that not only the environment is permanently damaged, but the people and animals that keep the industry going are physically and mentally deteriorating too. 

This article is inspired by a lecture by Dr Sue Thomas of Heriot Watt University. You can watch her TEDx talk about ethics in the fashion industry here.

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