Career

How to Start a Fashion Blog (And Keep it Going)

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I’ve been blogging about fashion on Urbanity for over 2 years now, and on other platforms for around 4 years, and during that time many people have asked me for tips, tricks and advice on how to start and maintain a blog. Here I’ve compiled the key advice to get you started with a fashion blog, and more importantly how to keep it up and make it successful

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An Interview with Tom Handley, PR Professor at Parsons

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Back in 2015 I was lucky enough to recieve a crash course in fashion PR from Tom Handley, fashion industry expert renowned professor at Parsons School of Design in New York City as part of the Fashion Communication and Promotion short course run by Central St Martins. His golden nuggets of advice have stuck with me ever since, so when Tom approached me I was honoured to interview him all about his career, albeit over a fuzzy Skype call. Read more to see the a video of our wonderful chat and some highlights I’ve picked out for any aspiring fashion business bosses.

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SDX Textiles

 

Last Thursday I launched a brand new textiles department at my work, the Scottish Design Exchange, supporting Scotland-based print designers for textiles and wallpapers. I am really excited to finally be able to add some of the country’s most talented textile designers to our community of local creatives. Huge thanks to Edinburgh musicians Jack Hinks and Sean Munro for kicking off the party with a brilliant acoustic set, and for everybody who came to celebrate with me!

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Scottish Design Exchange Anniversary

Today marks my 1st anniversary of working for The Scottish Design Exchange (SDX), and so much has happened in that year, I thought it deserved a blog post. For those that don’t know, SDX is a collective of over 120 artists and designers, from contemporary jewellery to fine art and everything in between, all living and working in Scotland. 

We’re a not-for profit enterprise that opened in August 2015 as a retail space that benefits independent brands by giving them 100% of the profit, and showing customers a huge variety of unique products, knowing exactly where are coming from. 

I joined as an intern to help open the fashion department, and now manage over 25 designers Glasgow, Edinburgh, and beyond as well as running all the social media activities for the company.


I’m so excited for what is to come in 2017 for The Scottish Design Exchange. From a brand new textiles department supporting up and coming designers and manufacturers of fabrics for fashion and interiors, and tonnes of ongoing charity and community projects, to potentially expanding to more stores within the city and eventually nationwide, we have the potential to really make a difference this year.
My favourite moments from the past year working at SDX have definitely been the events I’ve organised to help celebrate our projects. Back in February we launched the #SDXLoft fashion space with a huge party in our Leith store, and since then we’ve hosted blogger and press events, music nights, style tutorials, social media workshops and monthly meet-the-makers days. I love meeting customers, whether loyal regulars or completely new to our concept, who have been so supportive and enthusiastic.

Another highlight has definitely been seeing many of the emerging and entrepreneurial creatives gain confidence after getting the opportunity to be part of a supportive like minded community, and really succeed in their business. Mark Vice, Sally Fisher and Alexander Jackson certainly stand out, as well as labels Made In Leith, Birds of Prayers, Objectified, Yellow Bubble and Hidden Stag. I feel such a sense of pride for my designers and constantly seek out more opportunities to get their names and products out there. Scotland is full to brim with creative talent that is not being recognised for its full potential, and that needs to change; we hope that The Scottish Design Exchange can push that change.


For more information, and to stay updated on the latest comings and goings at SDX, visit our website, or follow us on Instagram @sdxfashion and @sdxedinburgh.

Ruth @ Urbanity xxx


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Crafted by Catherine Aitken

 

Recently I’ve started doing PR and social media for Edinburgh-based accessories designer Catherine Aitken, and have totally fallen in love with her huge range of products for men and women. From cosy mohair snoods to classic Harris Tweed handbags, quality and integrity outweigh fashion fads for Catherine Aitken. 


In particular the Easy Hobo Grey Herringbone bag from her new collection caught my eye, so I thought I’d do a wee street style outfit shoot on a rainy day, photographed by Daina Renton. The bag is available to buy here on Catherine’s website, for £105.oo. 


I styled the bag with a long black wool coat from Zara, a grey midi pleated skirt and black crop top from a charity shop (thrift queen!), black ankle boots from River Island and my new favourite necklace from Kakao by K.


Ruth @ Urbanity xxx

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