Designers and Brands

Couture creations by Viktor & Rolf

Last week, my friend showed me luxury fashion label Viktor & Rolf’s instagram page and it was no ordinary fashion social media. They have recently been posting backstage editorial pictures and videos from their Performance of Sculptures Haute Couture Spring/Summer 2016 show, and oh boy are they incredible. Essentially, the clever couturiers have crafted out-of-this world sculptural pieces from the simple idea of a basic white polo shirt. Read on to see the amazing collection, as words can barely describe the crazy creativity of this project! Fashion. Is. Art.


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London Fashion Week Favourites (LFW)

Sadly I wasn’t one of the fortunate few Scottish Fashion Bloggers who got a taste of the FROW at this year’s LFW, getting snapped by street-style photographers and spotting the hottest designers and supermodels left right and centre, but that hasn’t stopped me pouring over the collections by Le Kilt, Sadie Williams and Sophia Webster.


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Savage Beauty: Alexander McQueen

After receiving the Savage Beauty book for Christmas and pouring over the jaw-dropping creations of Lee Alexander McQueen from his famous touring exhibition, I was thrilled to hear rumours of the upcoming biopic of the legendary fashion designer’s life to be directed by the talented Andrew Haigh. Read more about it on The Guardian, and scroll on to see an ode to his Most Memorable Shows and Collections, from one of my favourite blogs, Lets Talk About Beauty. As always, rest in peace Lee McQueen. There will never be anyone more inspirational to young fashion designers everywhere as you.


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International Fashion Brands

Five incredible countries. Five INCREDIBLE fashion brands.

I discovered these style wonderlands on Instagram, and have become utterly obsessed with their under-the-radar aesthetic

As much as I advocate the shop local movement, these global brands are the ones you need to know about in 2016!


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Fashion Burnout

These are just some of the headlines that have hit the news in the past few weeks, and in the wake of legendary Scottish fashion designer Jonathan Saunders resigning and closing his label, I wanted to open the discussion about this very real problem.

In the Edinburgh International Fashion Festival this summer, I went to a public talk celebrating the late great Louise Wilson, and Saunders was one of the panellists. His passion for good quality fashion education and for the creative industries across Britain was inspiring. It is not only his designs that were awe-inspiring, but his personality too. The industry is mourning the loss of his label, and mulling over the pile-up of other designers leaving their lucrative careers due to personal issues; Alexander Wang, Raf Simons, Alber Elbaz, just to name a few.

I recently watched Dior and I on Netflix and it truly shocked me how hard these couturiers have to work. The stress put on creative directors to create and curate flawless collections under the pressure of time, reputation and the press, is clearly becoming too much. I also attended a guest lecture by Kenny Wilson of Cath Kidston last week and he spoke extensively about the effects of a high-flying career on relationships. Is there really a need for such fast fashion, when personal lives pay the price?
And its not just the big names that are suffering too. On a more personal level, last month it suddenly hit me- I am not happy. Studying fashion at university is insightful, interesting and valuable, but the increasing pressure of personal issues and mental illness has made it impossible to enjoy, or achieve my full potential. Sometimes, we have to put ourselves first, and a year out back home seemed like my best option. Overall, I am a huge advocate of happiness, and as much as I adore the fashion industry and will continue to immerse myself in it, sometimes it limits our ability to be truly content. 
Ruth @ Urbanity xxx


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