Many bloggers, myself included, have the tendency to sugarcoat less than perfect experiences with brands in an attempt to maintain a PR-friendly image. But I’m going to be totally honest with you about my day at London Fashion Week Festival 2017, the newly revamped and relocated London Fashion Weekend. It kinda sucked.
(Stay with me, its not all doom and gloom…)
As some of you may know, early last year I worked for Menswear at Harvey Nichols in Edinburgh, and recently I’ve been delighted to be invited back as a blogger to explore some of their efforts to become a style destination for truly experiential retail. Last week I had the chance to take part in Style Concierge, a dedicated personal shopping service offered at the department store, to style some outfits with the latest designer collections in store.
2016 has been a volatile year for the global economy and its politics, with terrorist attacks, stock market crashes, Brexit and the US election. All of these things have a huge effect on the fashion industry, with masses of changes happening in the market at every level. Overall growth has slowed, which has caused many fashion brands to totally re-think their strategies. Whats more, our increasingly digital-focussed lives, the globe has become smaller than ever, and the industry are under increased pressure to communicate in a more transparent way. Photos by Dominic Martin.