So, although you all probably know already because I won’t shut up about it on social media, I thought I’d do a blog post about the Herald Fashion Awards too, cause you know, Fashion Blogger of the Year baby! I’m still in total shock that I was nominated yet alone the winner of such a prestigious award, considering the bloody amazing competition! It was a genuinely fantastic night and I still cannot wipe the smile off my face. Read on to see who all the wonderful winners were in the different online fashion categories, all based right here in Scotland.
The Best Use of Online Marketing was awarded to Instrmnt, a Glasgow watchmaker creating timeless quality timepieces. Aimee Kent won Best Sustainable Online Business, for her ethically produced surface pattern design and textile products.
Nu Blvck, my absolute favourite sustainable Scottish fashion brand run by the inspirational Becca and Andrew, were awarded the Best Online Newcomer award; their success in just a few short months is incredible, and I can’t wait to see what’s in store for the future.
Trakke, an accessories brand for the outdoor adventurer, were multi-award winners, going home with both Online Accessory Retailer of the Year, and Best Fashion Twitterati. Edinburgh knitwear brand Yellow Bubble, now available at The Scottish Design Exchange was awarded Scottish Fashion Graduate of the Year.
It was great to meet the team from kidswear brand Shapes of Things, who walked away with the prestigious Peoples’s Choice Award, while Edinburgh tweed establishment Walker Slater won Scottish Online Retailer of the Year and bespoke headwear designer Maggie Mowbray Millinery were awarded Luxury Online Boutique of the Year.
And finally, as strange as it sounds to say this, I was absolutely astounded to receive the Blogger of the Year for Scotland award sponsored by Therapie Clinic!
Look out for a post coming soon all about my beautiful bespoke dress from Birds of Prayers!
Ruth @ Urbanity xxx