What I learned (in a nutshell!)
Essentially, the key to cracking your social media is creating and maintaining a strong, recognisable and memorable brand identity, whether this means having an Intagram Theme (always using the same layout or filter or frame or colour pallette in your photos), developing a unique tone of voice in your tweets, showing behind-the scenes with live videos on Facebook or using the new Instagram stories. Another really important point is adding a narrative when sharing from other accounts, and when commenting on others’ posts, make sure to really add something to the conversation, rather than a one-word response or simple emoji. In addition, we talked as a group about targeting the right audiences online, analysing your online data (e.g.. views, reach, readers), and encouraging user-generated content using polls, surveys, open questions, hashtag campaigns and more- any real-time customer feedback is GOLD. Finally, we learnt about the measurable benefits of collaboration, for example Instagram take overs, becoming a brand ambassador, and refining your feeds to fit with your brand values.