Last night I attended the launch of the Edinburgh International Fashion Festival, a week of educational and creative fashion events at various city venues, run by Anna Fremantle for the fifth year running.

Fashion Festival Opening Reception with Gianni Scumaci was a 2 hour event, including drinks and a browse round the photography exhibition, a talk by Gianni about hairdressing as a social concept and some inspirational anecdotes, as well as interviews with industry experts.


Scumaci is a third generation London hairdresser who has become stylist to the stars, regularly collaborating with Vogue, i-D, David Bailey, Tim Walker, Stella Tenant (Picture on left) and so many more, including his most recent project with Sink The Pink

The second half of his talk, and the surrounding exhibition, at The Image Collective in Ocean Terminal, was about a photoshoot he styled 4 men from this eccentric, cross-dressing performance collective. It focussed on how he created, developed and discovered their inner characters and brought them out in a visual way.

Read on to see my picks of the upcoming events of the fashion festival! 


Sunday 24 July 12:00pm  The Way We Live and Shop Symposium 2016: The way we live… and shop – the rise and rise of the lifestyle brand with Holli Rogers (Browns, Net-a-Porter), Charlotte Rey (Campbell-Rey) and Semaine



Sunday 24 July 2016 3:45pm Ethical Fashion. Fashion Revolution & Not Just a Label & Zero Waste Scotland At the National Museum of Scotland


Saturday 23 July 2016, 3:15pm. His or Hers Fashion / Future of Menswear. Symposium 2016: Blurred Lines with Vogue Hommes, Erica Toogood and Mr Porter. At the National Museum of Scotland


Saturday 23 July 2016, 12:30pm
Masterclass: Sustainable Business Models. 
The UK’s leading low carbon innovation centre hosts a discussion with sustainable fashion business leader Claire Bergkamp (Stella McCartney).




You can see more coverage from photographer Ellie Morag over on http://www.elliemorag.com/blog/ and from Gary Anderson of #edfashion at http://www.facebook.com/edinburghfashion/

Ruth @ Urbanity xxx


// Comments Off on Edinburgh International Fashion Festival 2016

0 comments on “Edinburgh International Fashion Festival 2016”