The Edinburgh Independent Shopping Guide

victoria-street-edinburgh

Welcome to the ultimate Edinburgh shopping spree! Anyone that knows me knows I love to rant about the importance of shopping local. As convenient as big brands can be, we have to support the independant retailers in our city to create a more circular economy. Remember, when you shop from a small independant brand, the person behind it does a little happy dance.

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The Hypocrisy of Ethical Fashion

ruth-urbanity-fashion-bloggerFast fashion is a troublesome industry full of hypocrisy and lies. Are you feeling ugly and unsuccessful? Buy this dress, it will make you happy. Oh, but buy a different one next week, as that happiness won’t last. Do you wish you could afford designer fashion but don’t have the budget? Buy these cheap shoes, but of course they won’t last, so buy more, and more, until you can’t afford your rent. Do you equate fashion to glamour and fame? Well, the underpaid, overworked seamstresses in Bangladesh might disagree.

Ethical fashion aims to combat these problems by creating more envirnomentally and socially friendly products. But unfortunately, as more and more ethical fashion brands are formed, this creates yet more, arguably pointless, stuff, which ultimately puts more pressure on the world’s resources. I call this new kind of hypocrisy ‘the buying more stuff matrix’. Read on to find out why.

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Mermaids and Metallics

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Metallics are just one of those trends I absolutely adore. From shiny silver ankle boots to shimmering sequin skirts, I love rocking something super reflective and eye catching on a night out. While shopping at The Centre Livingston last month, I immediately fell for this unique mermaid mini dress on the Topshop sale rail, and decided to go matchy-matchy and pair it with my metallic cross body bag from Covet Edinburgh.

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An Interview with Tom Handley, PR Professor at Parsons

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Back in 2015 I was lucky enough to recieve a crash course in fashion PR from Tom Handley, fashion industry expert renowned professor at Parsons School of Design in New York City as part of the Fashion Communication and Promotion short course run by Central St Martins. His golden nuggets of advice have stuck with me ever since, so when Tom approached me I was honoured to interview him all about his career, albeit over a fuzzy Skype call. Read more to see the a video of our wonderful chat and some highlights I’ve pickedĀ out for any aspiring fashion business bosses.

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The Best Ethical Fashion Resources

ruth-macgilp

When it comes to fashion, an industry that changes constantly and rapidly, you can never stop learning. I think to write about fashion, and in this case ethical fashion, I’ve got to stay educated, above and beyond my university course, so I thought I’d compile here some of my favourite ethical fashion resources, including the best book, film, magazine, blog, podcast and Ted talk. Stay tuned until the end, where I have some very exciting ethcial fashion news of my own!

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